“Service is a pillar of the American Conference, and we are proud to continue growing our partnership with LLH Healthcare in a way that creates meaningful impact beyond our basketball tournament,” Commissioner Tim Pernetti said. “This relationship is special because of alignment. LLH Healthcare and the American are committed to using our championship week as a platform to serve others. The integration of Children’s of Alabama throughout the tournament is a blueprint for an innovative relationship designed to serve others in the Birmingham community.”

Throughout the week, the American and LLH will work together to support Children’s through a series of coordinated activations tied to the championships. That effort began on Monday, March 9, with a hospital visit featuring student-athletes participating in the men’s and women’s basketball championships, along with conference and company representatives. The support will continue on Tuesday, March 10, at the tournament Tip-Off Dinner presented by LLH Healthcare, where a silent auction will help generate additional funds and awareness. The weeklong initiative will culminate on Saturday, March 14, with an on-court check presentation during the championships in recognition of a $10,000 donation and proceeds raised during tournament events.

“We’re honored to partner with the American Conference and the Birmingham community to support the incredible work being done at Children’s of Alabama,” said Zach Rogers, CEO of LLH Healthcare. “Events like the American Conference Championships bring people together, and we’re proud to use this moment to help make a difference for children and families who rely on this hospital every day.”

The partnership was executed through American RISE Ventures, the conference’s commercial business division launched in May 2025 to lead revenue generation, sponsorship strategy, media rights, brand partnerships, technology and emerging business opportunities. In its first 10 months, RISE has helped more than double the conference’s revenue from the previous year, establishing strong momentum as the American continues to build a more modern and diversified commercial strategy. The continued expansion of the conference’s relationship with LLH Healthcare across football and basketball is another example of the type of strategic partnership RISE was created to deliver.

“This partnership reflects the kind of work RISE was built to do,” said Bryan Calka, chief commercial officer of American RISE Ventures. “LLH has become a valued partner because this relationship goes beyond traditional visibility. It connects business goals, championship platforms and community impact in a way that benefits our member institutions, our student-athletes and the city hosting our tournament. Expanding this relationship while also incorporating meaningful support for Children’s of Alabama makes this especially significant.”

Children’s will also be recognized throughout the championships through videoboard and ribbonboard features, an in-game donation prompt and the on-court presentation during championship week.

Partnership Highlights

• Continued partnership: LLH Healthcare expands its relationship with the American after serving as title partner of the 2025 American Football Championship.
• Official designation: LLH Healthcare will serve as the official and exclusive employee benefits partner of the American Conference.
• Children’s of Alabama integration: Tournament week support will include a Monday, March 9, hospital visit, Tuesday, March 10, Tip-Off Dinner activation and a Saturday on-court check presentation tied to a $10,000 donation and silent auction proceeds.
• Tournament visibility: LLH will receive courtside LED signage, ribbonboard signage, LED stanchion signage and videoboard features throughout the championships.
• Broadcast integration: Tournament activations will include Basketball Shuffle presented by LLH, instant replay wipes and an ESPN+ first-half highlights feature presented by LLH.

About American Conference
The American Conference is a member of the National Collegiate Athletic Association (NCAA). The league was founded in 1979, reconstituted in 2013 as the American Athletic Conference, and rebranded “American Conference” in 2025.
With the conference office in Irving, Texas, the American is comprised of the following institutions: University of Alabama at Birmingham, United States Military Academy West Point (Army – in football only), University of North Carolina at Charlotte, East Carolina University, Florida Atlantic University, University of Memphis, United States Naval Academy (Navy – in football only), University of North Texas, Rice University, University of South Florida, Temple University, University of Texas at San Antonio, Tulane University, University of Tulsa and Wichita State University (basketball and Olympic sports). Under the leadership of Commissioner Tim Pernetti, the American sponsors 20 sports (nine for men and 11 for women); is a member of the College Football Playoff (CFP); has television partnerships with ESPN and CBS Sports; in the spring of 2019, signed a foundational television agreement with ESPN that commenced in 2020-21and extends through the 2033-34 academic year. For more information, please visit www.TheAmerican.org.

About LLH Healthcare
Founded in 2019, LLH Healthcare is where workplace champions choose care. Our mission is to empower individuals and families to take charge of their health through proactive, preventative care. LLH Healthcare delivers smarter, more inclusive benefits designed to support total wellbeing, physically, emotionally, and financially. Our comprehensive plans include 24/7 telemedicine access, prescription coverage, virtual mental health support, and healthy lifestyle coaching to help members build sustainable habits that enhance performance and quality of life.
With household-wide coverage, hospital indemnity benefits, and wellbeing tools that reward prevention, LLH Healthcare helps employers, universities, and organizations reinvest in their people. Together, we’re helping today’s champions live life healthy. Learn how at LiveLifeHealthy.com.

About Children’s of Alabama
Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children. Ranked among the best children’s hospitals in the nation by U.S. News & World Report, Children’s serves patients from every county in Alabama and nearly every state. With more than 3.5 million square feet, it is one of the largest pediatric medical facilities in the United States. Children’s offers inpatient and outpatient services at its Russell Campus on Birmingham’s historic Southside with additional specialty services provided at Children’s South, Children’s on 3rd and in Huntsville and Montgomery. Primary medical care is provided in more than a dozen communities across central Alabama. Children’s is the only health system in Alabama dedicated solely to the care and treatment of children. It is a private, not-for-profit medical center that serves as the teaching hospital for the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, psychiatry, research and residency programs. The medical staff consists of UAB faculty and Children’s full-time physicians as well as private practicing community physicians.

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AUSTIN – LLH Healthcare and Texas Athletics announced today a new long-term, multi-faceted sponsorship designed to reach The University of Texas community and businesses through year-round storytelling in the spirit of LLH’s “Live Life Healthy” mantra. The comprehensive collaboration, facilitated by Longhorn Sports Properties – the locally based team of Learfield and exclusive multimedia rights holder for Texas Athletics – names LLH Healthcare as the Official Employee Benefits Sponsor of Texas Athletics.

The collaboration also provides a permanent gate entitlement at DKR-Texas Memorial Stadium, one of the most storied venues in college football. The LLH Gate will provide brand placement incorporated into a stadium entrance for year-round brand visibility and high-value game day connection as fans enter the stadium at peak excitement.

“LLH Healthcare’s sponsorship brings a strong commitment to empower our student-athletes, staff and everyone connected to The University of Texas to live life healthy,” said Chris Del Conte, Vice President and Lois and Richard Folger Athletics Director at The University of Texas. “I look forward to seeing the opportunities they provide to our student-athletes to tell their individual stories and the connections they create with the entire Longhorn Nation.”
 
Texas Athletics’ first-of-its-kind free streaming platform, LHN (Longhorn Network), will now be known as LHN presented by LLH in a collaboration that places LLH Healthcare front and center with Longhorns fans everywhere while they watch live press conferences, pre-game shows, original content, and more. LHN presented by LLH will also debut a new 4-part video series in which Longhorns fans will get to know their favorite student-athletes as they walk around campus asking each other questions about life and health along their route. 

LLH Healthcare will leverage the power of Name, Image and Likeness (NIL) with a separate 4-part social media video series in which every day fans are coached up by Longhorns stars from various sports as they showcase what it takes to be an elite athlete at their respective positions, creating a genuine connection with the fanbase through authentic student-athlete storytelling. 
 
Additionally, LLH Healthcare will be able to reach fans 365 days a year through programmatic digital advertisements and maintain significant brand placement on game days with in-venue signage across football, men’s and women’s basketball, baseball, softball and volleyball. 
 
As an extension to its sponsorship with Texas Athletics, LLH Healthcare is also teaming up with the Texas Exes – the Ex-Students Association of The University of Texas – as a sponsor of the Longhorn 100 and the Hello Longhorn weekly podcast. The combination provides LLH Healthcare a connection within the Longhorn Business Network featuring more than 1,500 business members and exposure to thousands of weekly listeners tuning in to hear from Longhorns entrepreneurs and business leaders. 
 
“We are ecstatic to team up with The University of Texas Athletics and the Texas Exes to create a complete connection with the Longhorns community,” said Zachary Rogers, CEO of LLH Healthcare. “We look forward to the meaningful relationships we will make in Austin, the state of Texas, and all across the country with student-athletes, fans, alumni and businesses who are as passionate about the Longhorns as we are about our mission to help people Live Life Healthy.”

LLH Healthcare provides employees and employers with a preventative health plan that offers zero-net cost health benefits. LLH Healthcare aims to maintain a healthy workforce through a comprehensive approach to health management by utilizing services such as telemedicine, screening, testing, coaching, and more.

“We’re thrilled to bring on LLH Healthcare to tell their brand story and connect them to the strong business community that Texas has,” said Lucas Motta, Vice President of Longhorn Sports Properties. “Their collaboration has allowed us to build an authentic and integrated sponsorship together that engages with fans and alumni 365 days a year.”  

As the exclusive multimedia rights holder for The University of Texas Athletics, Longhorn Sports Properties handles all sponsorships, in-venue signage, and advertising on behalf of the Longhorns and therefore maximizes brand partnerships through the inclusion of NIL programs with the integration of university marks and logos.

About LLH Healthcare
Founded in 2019, LLH Healthcare is where champions choose care.  Our mission is to empower individuals and families to take charge of their health through proactive, preventative care.  With a full suite of telemedicine services, 24/7 virtual access to healthcare professionals, and household-wide coverage – including hospital indemnity benefits – LLH Healthcare supports the everyday wellbeing of those striving to perform at their best.  From the workplace to the playing field, we help build healthier lives for today’s and tomorrow’s champions.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

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LEXINGTON, KY (FEB. 11, 2026) – Today, University of Kentucky Athletics announced a new multiyear partnership with LLH Healthcare, naming the company the newest Proud Partner of UK Athletics and the Official Employee Benefits Partner of the Kentucky Wildcats.

The seven-year agreement aligns two organizations committed to wellbeing, performance, and long-term success in and out of competition. As part of that commitment, LLH Healthcare has made a meaningful investment in Name, Image, and Likeness (NIL) initiatives through BBNIL Suite, creating new opportunities for Wildcat student-athletes to benefit from their personal brands.

“We are proud to welcome LLH Healthcare into the BBN family,” said Mitch Barnhart, UK Director of Athletics. “Their investment in our program and in our student‑athletes reflects a strong commitment to this University. This partnership provides a great new set of opportunities for our student‑athletes and will add meaningful educational benefits for our community.”

Founded in 2019, LLH Healthcare empowers individuals and families with innovative, affordable healthcare solutions designed to support physical, emotional, and financial wellbeing. Through this partnership, LLH Healthcare will extend its educational resources to UK Athletics and the UK Alumni Association, leveraging the university’s platform to inform and engage Big Blue Nation about employee benefits and healthcare literacy.

In addition to education initiatives, LLH Healthcare will gain prominent brand visibility across UK Athletics’ premier venues, including Kroger Field, Rupp Arena, and the Historic Memorial Coliseum. These placements will help LLH Healthcare connect with UK fans and the broader community.

“Partnering with the University of Kentucky Athletics and the University of Kentucky Alumni Association is incredibly meaningful to us,” said Zachary Rogers, CEO of LLH Healthcare. “UK represents leadership, tradition, and a deep sense of community, which are values we live every day at LLH. Together, we are excited to expand access to quality healthcare, support employee well-being, and create real, lasting opportunities for student-athletes while strengthening the bond across the Kentucky alumni community.”

JMI Sports – the exclusive multimedia rights partner of University of Kentucky Athletics, operating locally as UK Sports & Campus Marketing – played a key role in developing the partnership. Through UK Sports & Campus Marketing, LLH Healthcare will activate a comprehensive multimedia rights platform that includes gameday signage, in-arena and on-court promotion, and integrated brand storytelling throughout the UK student, alumni, and fan ecosystem.

“By bringing LLH Healthcare together with UK Athletics, we have designed a partnership platform that aligns strategic brand exposure with meaningful student-athlete opportunities,” said Brandon Baker, Vice President, Partnerships at UK Sports & Campus Marketing. “This approach strengthens the athletic department, creates meaningful NIL opportunities, and delivers maximum visibility for LLH Healthcare across Kentucky.”

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About UK Athletics

UK Athletics is a leader in college sports, sponsoring 23 varsity sports teams (12 women’s teams, 10 men’s teams, plus the coed rifle team) and hundreds of student-athletes, competing for championships, ensuring their education and well-being, and providing opportunities for the present and future.

Over the course of this year, the UK Athletics Department is shifting to Champions Blue, LLC. The non-profit holding company, a first of its kind in college athletics, is designed to provide the department with the flexibility to unlock new revenue streams through public-private partnerships and potentially other transactions, such as real estate.

About UK Alumni Association

The UK Alumni Association is dedicated to fostering lifelong engagement among alumni, friends and the university. Through scholarships, communications, programs, services, benefits and advocacy, the UK Alumni Association supports the University of Kentucky and keeps more than 350,000 alumni worldwide connected to UK and to one another.

About LLH Healthcare

Founded in 2019, LLH Healthcare is where champions choose care. Our mission is to empower individuals and families to take charge of their health through proactive, preventative care. With a full suite of telemedicine services, 24/7 virtual access to healthcare professionals, and household-wide coverage – including hospital indemnity benefits – LLH Healthcare supports the everyday wellbeing of those striving to perform at their best. From the workplace to the playing field, we help build healthier lives for today’s and tomorrow’s champions.

About JMI Sports

JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.

JMI Sports’ signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Utah, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, University of California at San Diego, University of San Diego, and joint-venture properties at the University of Georgia (with Learfield) and University of Notre Dame (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League, and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues, and events including the Breeders’ Cup, Rupp Arena at Central Bank Center, the Rose Bowl, and the Penn Relays.

JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, please visit www.jmisports.com.

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Through the partnership with the Bearcats, facilitated by in-house sponsorship department Cincy Sports Partners, LLH Healthcare is now the Official Employee Benefits Partner of Cincinnati Athletics.

LLH will serve as the title sponsor of the athletic department creative production studio, now renamed the “LLH Healthcare Creative Studio” and the Cincy Sports Partners’ Partner Summit on an annual basis. LLH will also receive a multi-sport marketing campaign to highlight the partnership via signage and digital assets.

“Partnering with Cincinnati Athletics aligns with our focus on innovation, performance, and long-term impact,” said Zachary Rogers, CEO of LLH Healthcare. “At LLH Healthcare, our mission is to broaden access to healthcare while enabling organizations to make meaningful investments in their workforce. The LLH Healthcare Creative Studio reflects that mission by providing the resources that support student-athletes, elevate creative production, and contribute to positive, lasting impact across the greater Cincinnati community.”

LLH Healthcare provides employees and their families with a preventative health plan that offers zero-cost health benefits. LLH Healthcare aims to maintain a healthy workforce through a comprehensive approach to health management by utilizing services such as telemedicine, genomics screenings and lab testing, coaching and more.

“We’re excited to partner with LLH Healthcare to bring additional and accessible healthcare benefits to Cincinnati while creating sustainable support for our student-athletes,” said Ryan Holmes, President of Cincy Sports Partners.  “This partnership reflects our shared belief that investing in health strengthens families, fuels performance, and builds lasting community value.”

ABOUT LLH HEALTHCARE
Founded in 2019, LLH Healthcare is where champions choose care. Our mission is to empower individuals and families to take charge of their health through proactive, preventative care. With a full suite of telemedicine services, 24/7 virtual access to healthcare professionals, and household-wide coverage—including hospital indemnity benefits—LLH Healthcare supports the everyday wellbeing of those striving to perform at their best. From the workplace to the playing field, we help build healthier lives for today’s and tomorrow’s champions.

Visit LLH: https://livelifehealthy.com/

ABOUT CINCY SPORTS PARTNERS
Cincy Sports Partners serves as the Bearcats’ corporate sales and sponsorships department, finalizing partnerships in areas including student-athlete NIL, unique fan experiences, radio broadcasts, local and national commercials, arena and stadium signage, digital marketing and storytelling, and more.

HOW TO FOLLOW THE BEARCATS
For complete information on Cincinnati Athletics, visit GoBearcats.com and follow the team’s social media channels.

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This partnership strengthens UH’s commitment to providing student-athletes with world-class resources while highlighting LLH Healthcare’s dedication to advancing health, wellness, and innovation across the Greater Houston area.

“We wanted to do something different and outside the box with this partnership with LLH Healthcare,” Vice President for Athletics Eddie Nuñez said. “We believe this collaborative partnership between Houston Athletics and LLH raises the bar for health and wellness in our community and in our athletics department. This partnership also bolsters our historic track and field program and continues to improve the facilities needed for our track and field athletes to compete at their best.”

The LLH Healthcare Indoor Track and Training Center hosts multiple professional, collegiate, high school, youth and all-comers meets every year with thousands of athletes competing at the highest level. Houston’s indoor track was installed ahead of the 2019 season and includes a six-lane, 200-meter banked oval and an eight-lane straightaway for 60-meter hurdles and sprints. The installation also includes two horizontal jump runways with sand pits and two pole vault runways, boxes and pits.

“I’m so excited about the partnership with Live Life Healthy,” Track & Field Head Coach Carl Lewis said. “It’s such an important message to people of all ages, and the support that we’re getting from the community is incredible. This partnership is going to benefit the entire City of Houston, not just the University of Houston.”

Another key component to the partnership includes a Name, Image, and Likeness (NIL) program that will directly support University of Houston student-athletes. LLH Healthcare will collaborate with selected athletes to promote a “Live Life Healthy” initiative.

“Partnering with the University of Houston reflects exactly who we are: committed to elevating health, performance, and opportunity for the communities we serve,” says Zachary Rogers, CEO of LLH Healthcare. “Under the legendary leadership of Coach Carl Lewis, UH has built a culture defined by speed, discipline, and excellence. The LLH Healthcare Indoor Track and Training Center is more than a name; it’s an investment in Houston’s future and a commitment to supporting student-athletes with the same innovative, preventative-care approach we deliver to employers across the region. We’re proud to stand with UH as they shape tomorrow’s leaders.”

LLH Healthcare provides employees and their families with a preventative health plan that offers zero-cost health benefits. LLH Healthcare aims to maintain a healthy workforce through a comprehensive approach to health management by utilizing services such as telemedicine, genomics screenings and lab testing, coaching and more.

With this commitment, LLH Healthcare becomes the Official Employee Benefits Partner of Houston Cougar Athletics, as well as a member of the Nantz Leadership Society.

“This is an exciting time for UH Athletics across all of our programs and it’s a privilege to partner with an innovative company like LLH Healthcare on the new renovations for the Indoor Track Facility to enhance our student-athlete experience,” said Shane Hildreth, General Manager of Houston Cougars Sports Properties.

Houston Cougars Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Houston Athletics and oversees all sponsorship agreements on behalf of the Cougars.

About LLH Healthcare
Founded in 2019, LLH Healthcare is where champions choose care. Our mission is to empower individuals and families to take charge of their health through proactive, preventative care. With a full suite of telemedicine services, 24/7 virtual access to healthcare professionals, and household-wide coverage – including hospital indemnity benefits – LLH Healthcare supports the everyday wellbeing of those striving to perform at their best. From the workplace to the playing field, we help build healthier lives for today’s and tomorrow’s champions.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

SUPPORT YOUR COOGS
Fans can make a direct impact on the success of Houston Track and Field by providing NIL opportunities and by joining the Podium Club, which provides support directly to Houston Track and Field for needs beyond its operating budget.

STAY CONNECTED
Fans can receive updates on #HTownSpeedCity by following @UHCougarTF on X and catch up with the latest news and notes on the team by clicking LIKE on the team’s Facebook page at UHCougarTF or on the team’s Instagram page at @uhcougartf.

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• Title Partnership: LLH Healthcare becomes the official Title Partner of the 2025 American Football Championship.
• Game Details: The championship will be hosted by the No. 1 seed on December 5, 2025, and televised nationally on ABC.
• Branding: The championship will feature on-field branding, including a co-branded American Football Championship and LLH Healthcare logo at midfield.
• In-Stadium Exposure: LED ribbon boards, videoboard features, and premium hospitality experiences.
• Trophy Presentation: LLH Healthcare Founder and Chairman of the Board, Edward Shaw, will participate in the on-field trophy presentation ceremony.
• National Visibility: Integrated media and broadcast partnership showcasing LLH’s mission and the Americans’ vision on a national stage.
• A donation from LLH Healthcare from a “First Down Fund” during the American Conference Championship Game will go to Athletes for Hope, a 501(c)(3) nonprofit organization founded by elite athletes to help sports figures at all levels use their platforms for good. The organization serves as a vital bridge, connecting athletes with charitable causes and providing them with the education and tools to become effective philanthropists. Through its work, Athletes for Hope empowers thousands of athletes to channel their energy and passion into purposeful action that strengthens communities.

About American Conference
The American Conference is a member of the National Collegiate Athletic Association (NCAA). The league was founded in 1979, reconstituted in 2013 as the American Athletic Conference, and rebranded “American Conference” in 2025.

With the conference office in Irving, Texas, the American is comprised of the following institutions: University of Alabama at Birmingham, United States Military Academy West Point (Army – in football only), University of North Carolina at Charlotte, East Carolina University, Florida Atlantic University, University of Memphis, United States Naval Academy (Navy – in football only), University of North Texas, Rice University, University of South Florida, Temple University, University of Texas at San Antonio, Tulane University, University of Tulsa and Wichita State University (basketball and Olympic sports). Under the leadership of Commissioner Tim Pernetti, the American sponsors 20 sports (nine for men and 11 for women); is a member of the College Football Playoff (CFP); has television partnerships with ESPN and CBS Sports; in the spring of 2019, signed a foundational television agreement with ESPN that commenced in 2020-21and extends through the 2033-34 academic year. For more information, please visit www.TheAmerican.org.

About LLH Healthcare
Founded in 2019, LLH Healthcare is where workplace champions choose care. Our mission is to empower individuals and families to take charge of their health through proactive, preventative care. LLH Healthcare delivers smarter, more inclusive benefits designed to support total wellbeing—physically, emotionally, and financially. Our comprehensive plans include 24/7 telemedicine access, prescription coverage, virtual mental health support, and healthy lifestyle coaching to help members build sustainable habits that enhance performance and quality of life.

With household-wide coverage, hospital indemnity benefits, and wellbeing tools that reward prevention, LLH Healthcare helps employers, universities, and organizations reinvest in their people. Together, we’re helping today’s champions live life healthy. Learn how at LiveLifeHealthy.com.

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A Birmingham-based company, the mission of LLH is to eliminate the trade-off between affordability and coverage by providing accessible, cost-free healthcare benefits to employees, helping employers improve profitability while increasing employee health and productivity. They offer a supplemental, preventative health management plan that includes telemedicine, screening, testing, and wellness coaching through a compliant, user-friendly package. 

UAB is now the fifth school LLH has partnered with, including Auburn, Alabama, Memphis and Temple.

“We’re honored to partner with UAB, an institution that leads the way in both academics and athletics,” said Zach Rogers, CEO of LLH Healthcare. “As a Birmingham-based company, this partnership means even more—we’re investing directly into our shared community. Our mission is simple: to help employers take better care of the people who take care of everything else. Bringing first-day, no-cost access to quality care to the UAB community is something we’re incredibly proud of, and we’re excited for what this partnership will unlock for Blazer employees and their families.”

The six-year deal includes having the LLH logo at the 50-yard line of Protective Stadium, along with its logo on the bottom of the Bartow Arena midcourt scoreboard, LED signage, game sponsorships, radio spots, Fan 365 Digital Advertising and NIL activation for Blazer student-athletes.

“It’s a thrill to work with a Birmingham based company that is making a major investment in Collegiate Athletics,” said Greg Wheeler, General Manager of Blazer Sports Properties. “This new multi-year Partnership with LLH Healthcare is an important one for Blazer Sports Properties and UAB Athletics.  We are excited to have them on board as a Premier Partner and look forward to building a strong relationship in the future.”

The LLH Healthcare logo will debut this Saturday at Protective Stadium against North Texas.

About LLH Healthcare
Founded in 2019, LLH Healthcare is where workplace champions choose care. Our mission is to empower individuals and families to take charge of their health through proactive, preventative care. LLH Healthcare delivers smarter, more inclusive benefits designed to support total wellbeing—physically, emotionally, and financially. 

Our comprehensive plans include 24/7 telemedicine access, prescription coverage, virtual mental health support, and healthy lifestyle coaching to help members build sustainable habits that enhance performance and quality of life. With household-wide coverage, hospital indemnity benefits, and wellbeing tools that reward prevention, LLH Healthcare helps employers, universities, and organizations reinvest in their people. 

Together, we’re helping today’s champions Live Live Healthy. Learn how at LiveLifeHealthy.com.  

LLH Media Contact
Katherine Whitson
VP of Collegiate Partnerships
Office: 205-855-4444 Ext. 422
Email: Katherine@llhhc.com

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LLH Healthcare specializes in supplemental benefits that enhance employee health and wellbeing – offering telemedicine, lab testing, prescription coverage, and other day-one benefits at zero net cost. The company’s mission is to help organizations improve employee health while creating measurable savings for both employers and staff.

“We’re proud to partner with Temple University Athletics in advancing both employee health and opportunity,” said Zachary Rogers, CEO of LLH Healthcare. “Our mission has always been to make quality healthcare accessible while helping organizations reinvest in their people. This collaboration with Temple reflects that vision – supporting the well-being of employees and our clients, and creating meaningful benefits that extend to student-athletes and the broader community.”

The collaboration introduces an innovative model that allows Temple to expand Name, Image and Likeness (NIL) support for student-athletes. Through LLH’s supplemental benefit programs, Temple partners can simultaneously enhance employee well-being while generating a direct impact for Temple Athletics.

“We’re thrilled to partner with LLH Healthcare,” Arthur Johnson, Temple Vice President and Debbie and Stanley Lefkowitz ’65 Director of Athletics said. “This partnership reflects our commitment to innovation and holistic well-being – for both our employees and our student-athletes. While enhancing access to quality health benefits, LLH’s model creates new opportunities for our NIL efforts and strengthens our connection to the greater Philadelphia community.”

The partnership will also include health and wellbeing-focused social media initiatives across campus and feature Temple student-athletes in upcoming campaigns centered on health, teamwork and Temple spirit.

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“Health and safety are our top priorities as an athletic department, and we are proud to partner with LLH Healthcare,” said Senior Vice President and Director of Athletics, Ed Scott, Ph.D. “This partnership enhances the support we provide to our student-athletes while strengthening our connection to the local community.”

Through the partnership with the Tigers, facilitated by Learfield’s Tiger Sports Properties, LLH Healthcare is now the Official Employee Benefits Partner of Memphis Athletics.

LLH will serve as the title sponsor of the Tiger Sports Properties Sponsorship Summit and feature as the presenting sponsor of the new Memphis Tigers Business Alliance Sponsorship Giveaway. Through the giveaway, one lucky Mid-South business will receive its own Memphis Tigers sponsorship deal for the 2026-2027 athletic season.

“We’re proud to partner with the University of Memphis to strengthen health access and meaningful support for the Memphis community,” said Zachary Rogers, CEO of LLH Healthcare. “Our mission is to make high-quality healthcare benefits available from day one in a way that truly supports people and the work they do. Through this partnership, we’re enhancing employee well-being while also creating new avenues of support for area businesses, and Tiger student-athletes to succeed both in competition and in life.”

LLH Healthcare provides employees and their families with a preventative health plan that offers zero-cost health benefits. LLH Healthcare aims to maintain a healthy workforce through a comprehensive approach to health management by utilizing services such as telemedicine, genomics screenings and lab testing, coaching and more.

“LLH Healthcare is a tremendously beneficial and dedicated partner to welcome to the Memphis Athletics family,” said Greg Gaston, General Manager of Tiger Sports Properties. “We look forward to working with them and seeing the support they will provide businesses and employees throughout the Mid-South.”

Tiger Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for University of Memphis Athletics and oversees all sponsorship agreements on behalf of the Tigers.

About LLH Healthcare
Founded in 2019, LLH Healthcare is where champions choose care. Our mission is to empower individuals and families to take charge of their health through proactive, preventative care. With a full suite of telemedicine services, 24/7 virtual access to healthcare professionals, and household-wide coverage—including hospital indemnity benefits—LLH Healthcare supports the everyday wellbeing of those striving to perform at their best. From the workplace to the playing field, we help build healthier lives for today’s and tomorrow’s champions.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

HOW TO FOLLOW THE TIGERS:
For complete information on Memphis Tigers Athletics, visit www.GoTigersGo.com and follow the team’s social media channels on Twitter, Instagram and Facebook.

The post Memphis Athletics Names LLH Healthcare the Official Employee Benefit Partner of the Tigers appeared first on LLH Healthcare.

LLH Healthcare specializes in supplemental benefits that enhance existing employee healthcare plans – offering tele-health, tele-medicine, and other supplemental day-one benefits at no upfront cost. Their mission is to help companies improve employee well-being while creating measurable savings for both employers and staff.

“We’re incredibly excited to partner with Auburn Athletics—an institution known for excellence on and off the field,” said Zach Rogers, CEO of LLH Healthcare. “At LLH Healthcare, we look forward to creating meaningful opportunities that support student-athletes’ success and help keep Auburn at the forefront of the competitive landscape.”

This partnership introduces a groundbreaking model that allows Auburn to generate additional NIL support when companies adopt LLH’s supplemental benefit programs. By participating, Auburn-supportive businesses can positively impact the health of their employees while directly contributing to student-athlete success.

“Auburn Athletics looks forward to teaming up with LLH Healthcare in this innovative partnership,” Athletics Director John Cohen said. “We thank LLH Healthcare for investing in Auburn student-athletes while building healthier communities.”

The partnership will also feature Auburn student-athletes in upcoming social media campaigns and on-campus initiatives promoting wellness, teamwork, and the spirit of the Auburn Family.

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